“We like to think about authentic intelligence, adaptive intelligence, agile intelligence. All the ways that you can leverage that immensely powerful data to shape what’s next.”
Q: Which Art of the Pivot episode features discussions on the role of AI in Marketing, distrust in polling and a forthcoming parody business musical? A: This one! Leela Srinivasan, the first-ever CMO at Momentive (formerly SurveyMonkey), joined us for a wide-ranging and fascinating interview at this pivotal moment in the organization’s history. As Leela and the Momentive team chart a new course towards “agile experience management,” discover how they are leveraging insights gained from 7 billion+ survey respondents to reimagine a trusted brand.
Leela Srinivasan is the Chief Marketing Officer for Momentive (formerly SurveyMonkey), the global leader in survey software. In her role as CMO, Leela leads all marketing functions including brand strategy, growth marketing, product marketing, and communications. Previously, she served as Chief Marketing Officer at Lever where she was responsible for all aspects of marketing and partnered with the People team on employer branding initiatives. Prior to that, Leela served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Additionally, Leela was director of marketing at LinkedIn within the Talent Solutions business, where she co-founded the Talent Connect conference. She also spent three years in management consulting at Bain & Company, and five years in sales. Leela also serves on the board of UpWork, a global freelancing website. She earned her MBA in general management from the Tuck School of Business at Dartmouth and her MA in history and English literature from the University of Edinburgh in her native Scotland.