“We always need to over-communicate, to our customers, to our associates, what we’re doing and make sure that we really let everybody be a part of the journey.”
Vericast has been helping businesses connect with their customers for over 140 years. The way the world works may have changed once or twice over that time, but the company continues to innovate and adapt to deliver modern marketing solutions. Join Chief Revenue Officer Susan Rothwell for an in-depth look at just the most recent restructure in Vericast’s history, including consolidating four separate businesses into a single entity, and the vital importance of communicating openly and honestly. You’ll also get the inside track on the privacy implications of influencing the purchasing decisions of over 120 million households, and Susan’s tips for attracting the right customers for your brand, then building and sustaining lasting 1-to-1 relationships. If your business has customers, this episode of Art of the Pivot is for you!
Susan Rothwell is the Chief Revenue Officer for Vericast, a leading marketing solutions company that helps brands connect with their ideal customers using predictive intelligence and analytics. As Vericast’s Chief Revenue Officer, Susan focuses on enhancing the client experience and is responsible for the company’s sales performance. Susan has been with Vericast for 15 years where she has held multiple leadership roles. Her expertise in driving the sales organization’s evolution and go-to-market strategies has delivered significant positive results. Prior to Vericast, Susan held leadership roles at Polaroid Corporation in sales, new business development, partner relations, training and marketing. She is a graduate of LaSalle University and Harvard Business School’s Executive Education Programs. She is a strong advocate for women in leadership as the sponsor of Vericast’s Women+ employee resource group and active in the national Network of Executive Women and their Diversity, Inclusion and Equity Team.