Available on
About the Podcast

“The impact that leaders can have in this period of time is extraordinarily important [to] building that positive energy with the employee, so that he or she builds energy from their employment.”


CEO is a tough job as it is. But try stepping up right in the middle of a global pandemic. That’s the challenge that confronted Aaron Cooper, who’s still serving as interim CEO of Groupon. Discover Aaron’s single priority when he took over, as well as how organizations can prioritize future development even in difficult circumstances, how to create and balance value propositions for customer groups with very different needs, and why constant modernization should be your mantra. Plus, you’ll discover the beauty treatment US Groupon customers spent over 15 million dollars on in just one quarter of 2020. 

About the Speaker
Aaron is the Chief Executive Officer of Groupon. In his 10 years with the company he has held various leadership roles including president of North America, Chief Marketing Officer, Head of Global Travel, Head of North America Goods and Head of North America Services. Prior to joining Groupon, Aaron held leadership positions at Orbitz and optionsXpress and consulting roles at AEG Partners, AOL and Price Waterhouse.
Your Host
Mark Jeffries
Former Merrill Lynch stockbroker turned author and Keynote Speaker, Mark Jeffries, has become a trusted adviser and communications consultant to some of the world’s largest and most successful organizations. Mark has spoken in front of more than 100,000 event delegates, published two books, appeared on Network TV numerous times and has launched an innovative e-learning course, “The Art of Business Influence - Selling without Selling.”