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About the Podcast

“A lot of companies say, ‘Hey, one of the core initiatives for this year is being customer focused.’ Then what happens next year? What happens the year after that?”

 

Yamini Rangan is HubSpot’s Chief Customer Officer, bringing together marketing, sales, customer success and the operations behind them to deliver delightful experiences for customers. Part of her role is to remove the friction between customer expectations and how HubSpot works — and that means direct feedback is best. Join Yamini to discover how values can be a competitive differentiator, why seeking to understand is better than seeking to be understood, the benefits of a “customer-in” vs. a “function-out” approach to strategy, and why she is a fan of round tables … sorry, roundtables.

About the Speaker
Yamini Rangan is the Chief Customer Officer for HubSpot, one of the world’s leading software platforms for sales, marketing and customer service.  As CCO, Yamini leads HubSpot’s marketing, sales and services teams. Her focus is to reduce friction for customers. She’s a tech industry veteran having served in executive leadership roles at companies like Dropbox, Workday and SAP. She is also a sought after speaker on the global stage and has been named one of the Most Influential Women in Business by the San Francisco Business Times.
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Your Host
Mark Jeffries
Former Merrill Lynch stockbroker turned author and Keynote Speaker, Mark Jeffries, has become a trusted adviser and communications consultant to some of the world’s largest and most successful organizations. Mark has spoken in front of more than 100,000 event delegates, published two books, appeared on Network TV numerous times and has launched an innovative e-learning course, “The Art of Business Influence - Selling without Selling.”