Available on
About the Podcast

“We spend an insane amount of time on developing an exceptional culture… People over profit. Impact over EBITDA… We talk about that in the boardroom much before the dollars and cents.”


Dana Berg is the Chief Operating Officer at SADA, a cloud services provider with an outstanding track record of 25+ million migrated users. But Dana doesn’t just oversee the business transformations of SADA’s customer base. SADA made a “bold existential flex” of its own in 2019, shifting gears to focus purely on its Google Cloud business. The risk paid off, resulting in SADA being named Google Cloud’s Global Reseller of the Year. Hear from Dana how keeping the customer at the center of the business enables SADA to deliver top-notch results for all stakeholders, inside and out.

About the Speaker
Dana Berg is the Chief Operating Officer for SADA, a global consulting firm specializing in cloud computing and strategic business services. SADA is headquartered in Los Angeles and operates an award-winning, Google Premier Partner. As Chief Operating Officer, Dana is responsible for all delivery and service functions at SADA. Prior to SADA, Dana worked in consulting and leadership roles for PwC, IBM and Amgen.
Your Host
Mark Jeffries
Former Merrill Lynch stockbroker turned author and Keynote Speaker, Mark Jeffries, has become a trusted adviser and communications consultant to some of the world’s largest and most successful organizations. Mark has spoken in front of more than 100,000 event delegates, published two books, appeared on Network TV numerous times and has launched an innovative e-learning course, “The Art of Business Influence - Selling without Selling.”