The Art of the Pivot - Business Podcasts

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Leveraging data to increase customer focus

Maria Bartolome Winans

Chief Marketing Officer for IBM Americas

About the Podcast

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About the Speaker

Maria Bartolome Winans is the Chief Marketing Officer for IBM Americas. In her role, Maria is responsible for leading the company’s largest geographical marketing team, covering both North and South America. Her focus is generating demand and sourcing new revenue for the company. During her 30 years with IBM, Maria has spearheaded many strategic initiatives such as the Smarter Commerce Summit and the Smarter Cities Challenge. Prior to serving in her current role, Maria led the Watson Customer Engagement business for IBM as its Global CMO.

Your Host

Mark Jeffries

Former Merrill Lynch stockbroker turned author and Keynote Speaker, Mark Jeffries, has become a trusted adviser and communications consultant to some of the world’s largest and most successful organizations. Mark has spoken in front of more than 100,000 event delegates, published two books, appeared on Network TV numerous times and has launched an innovative e-learning course, “The Art of Business Influence - Selling without Selling.”