Maria Bartolome Winans is the Chief Marketing Officer for IBM Americas. In her role, Maria is responsible for leading the company’s largest geographical marketing team, covering both North and South America. Her focus is generating demand and sourcing new revenue for the company. During her 30 years with IBM, Maria has spearheaded many strategic initiatives such as the Smarter Commerce Summit and the Smarter Cities Challenge. Prior to serving in her current role, Maria led the Watson Customer Engagement business for IBM as its Global CMO.