“Storytelling is maybe one of the most critical things you can do both in a business and outside of a business … I think civilization is probably built off the back of storytelling so it’s no different from a business to the earliest cave drawings.”
Kiran Akkineni is Chief Marketing Officer at Zulily, one of the most successful of the ‘flash sales’ businesses founded in the early 2010s, with a mandate to provide a customer experience that is entertaining as well as convenient. Join Kiran to hear how the pendulum is swinging from performance marketing to brand building, the crucial role of customer analytics, and why it’s vital to demonstrate value very quickly — though not always in a financial sense. Plus, you’ll discover the one thing about shopping that won’t change, no matter what’s going on in the world.
Kiran Akkineni is the Chief Marketing Officer for Zulily, the online global retailer selling clothing, footwear, toys and home products. Zulily is headquartered in Seattle and is part of the Qurate Retail Group, which also holds other well-known brands such as QVC and HSN. As Chief Marketing Officer, Kiran is responsible for helping Zulily build its brand, and strengthen its customer-first mindset. Kiran is an experienced leader of large teams as well as using advanced analytics to drive growth. In addition to Zulily, Kiran has worked in a leadership capacity for the travel shopping company, Expedia, the fashion brand, Dolls Kill and the software platform, Porch.