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About the Podcast

“Go and fail and start again, and go until you get it right!”


William Niles, CEO of Brinks Home, is an executive who understands that transformation is no waiting game. Since becoming CEO in March 2020, he has already launched a complete organizational overhaul built around the three pillars of people, technology and brand strategy. While some may argue that such comprehensive change would be impossible during the midst of a global pandemic, Niles saw it as mission critical. Discover how he employed a “disciplined” approach to transformation to bring Brinks Home into a new era of connected data and superior customer experience.

About the Speaker

William E. Niles joined Brinks Home™ in September, 2019, bringing with him over 30 years of experience in business and corporate law including deep domain expertise in the security and connected home industry, capital markets, public reporting, M&A, commercial contract negotiation, real estate law, IP, employment law, trans-border transactions and litigation management.


Prior to joining Brinks Home, Niles served as Chief Executive Officer of Ascent Capital Group, Inc.(“Ascent”) from March 2018 until August 2019 and as Executive Vice President, General Counsel and Secretary of Ascent from September 2008 until March 2018. Niles also served as Executive Vice President and General Counsel of Ascent Media Group (“AMG”) from January 2002 until the sale of AMG on December 31, 2010. From August 2006 through February 2008, Niles served as co-managing director of AMG and was a member of AMG’s executive committee with oversight responsibilities for AMG’s operations in North America, Europe, and Asia

Your Host
Mark Jeffries
Former Merrill Lynch stockbroker turned author and Keynote Speaker, Mark Jeffries, has become a trusted adviser and communications consultant to some of the world’s largest and most successful organizations. Mark has spoken in front of more than 100,000 event delegates, published two books, appeared on Network TV numerous times and has launched an innovative e-learning course, “The Art of Business Influence - Selling without Selling.”